Citrix Systems, Inc is recognized among India's Best Companies to Work For - Rank Every year, Great Place to Work® identifies India's Best. Really can't compare both of them. One is purely into web domain and another one(Citrix) is mostly into Networking. Depends on your interest. Tuebora becomes second Indian company to join Citrix Mentorship Software maker Citrix Systems, which runs a global acceleration programme for select. ULTRAVNC PORT
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Virtualisation forms 15 per cent of the addressable market; however, with the arrival of Digital Workspace, the TAM has increased to per cent, so partners have the opportunity to tap the remaining 85 per cent of the market, which provides huge opportunities for them.
How is the company further aligning its channel ecosystem in line with the current market trends and opportunities, especially with Citrix Digital Workspace? We believe that educating partners is not a one-time phenomenon; it needs to be continued on a regular basis.
Partner enablement can be brown into three parts. The first is the sales part, wherein we enable the partners to sell. The other is the pre-sales aspect, which involves designing the entire solution for the customer. Whereas, the third and the most important part is implementation and support. Every quarter, Citrix conducts training and enablement activities across all the three aspects. These trainings can be further described in two types — the one that we conduct and the other that our distributors conduct for their partners.
We conduct a five-day training programme across the country. The fact that we have increased our customer base underlines the significance of our training and enablement efforts. We will continue our efforts in this direction with more rigour, because we want to push our intelligent workspace offering deeper into the market.
In this journey of moving beyond virtualisation and getting into digital workspace solutions — while many are partners are already ready — by the end of this year, a large proportion of our partner base will be prepared to tap the digital workspace opportunities in the market. Over a period of time, partners will start rendering the benefits of this opportunity. Amidst in the industry-wide and nation-wide digital transformation, partners are getting into new opportunities; and the ones who have not yet forayed into these, will do so in the future.
Digital transformation, referred to as a jargon by some, is defining how the industry is consuming IT. All the partners who are focusing on just infrastructure, will have to join the bandwagon which will define the next cusp of technology.
The market is already witnessing adoption of these technologies. As more use cases get built, partners will have to be ready to cater to them and make the next move. Most of the partners understand this and they are investing in this direction. How is the SMB market placed in terms of its adoption? The role of CIO has changed now; from Chief Information Officer, it has become Chief Innovation Officer, as they are critical to decide the technologies that are adopted by the organisation to ensure business growth and increase in employee productivity, among many other outcomes.
The Citrix Digital Workspace, for instance, helps increase productivity of employees. This provides a compelling factor for the CIO. In the case of large enterprises, customers have already made investments in technology, and are now upgrading. However, the SMB customers are the ones who will have a leapfrog in technology. The more the SMB customers move towards cloud, the better positioned they will be. The hybrid cloud environment is now becoming a reality and SMB customers are also shaping their technology approach in accordance with this.
What more can partners and customers expect from Citrix in and beyond? Our investments will be on enhancing the workspace solution and making it a trendsetter in the market. We do everything in a secured manner, and security will always remain a key component of our security.
This will be spearheaded by the Citrix Digital Workspace. Partners must invest in technologies that will uplift them and drive growth for their businesses. Save my name, email, and website in this browser for the next time I comment. Sign in Join. Sign in. Sign up. Password recovery. Forgot your password? Get help. Create an account. CRN — India. Home Interviews Intelligent workspace: Big growth opportunity for Citrix and its partners.
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